Otter/CloudKitchens Tradeshow Booth System
Experiential Design & Brand Strategy
Figma & Illustrator
Designed modular tradeshow booth system merging Otter and CloudKitchens' distinct brand identities into unified experiential designs. Created flexible system including back wall displays, counter units, and supporting collateral adaptable to different booth sizes, co-branded partnerships, and international markets.
Led design for National Restaurant Association Show, California Restaurant Show, and UK events, successfully bridging brand guidelines while maintaining visual integrity for both companies.
