Do Drops Edibles Mild for Pride Campaign
Art Direction & Animation
Illustrator, InDesign, Photoshop & After Effects
In honor of pride month, a robust social media campaign was made for Do Drops to bring awareness to queer culture, history and equality. While parts of the campaign leaned into humor, the overarching objective was to fuel the fight for tolerance and rights. Do Drops are called “the approachable edible” because all are welcome. The brand is committed to tolerance, in more ways than one.
The social media takeover was part of a larger campaign, including email marketing and in-store assets and brought the "Flavors of Pride" partnership with the Transgender Law Center to life.
Creative Director: Julia Ames
Lead Designer: Mindy Yuan
Motion Designer: Charlie Humpal
Copywriter: Micah Greenberg
