Do Drops Display Ads
Brand Identity & Art Direction
Adobe Photoshop
This digital project promotes Do Drops Edibles emphasizing their fun, colorful yet minimalistic characteristics through the display ads. These launched in different markets. Some areas are new to cannabis and some are very experienced. Since market audiences are different, these two versions are created and tested against each other to find out which resonates with the communities best.
Get Wild (Test B) resulted in a higher engagement rate against Mild (Test A)
Multiple sizes are created to respond to different screens: 160x600, 300x600, 250x300, 728x90, 970x90 and 320x50 px.
Creative Director: Julia Ames
Art Director: Mindy Yuan
Copywriter: Micah Greenburg
